NASA’s Earth Sciences Division

Excellence in Outreach Workshop Agenda

The Conference Center at the Maritime Institute
Building 1, Room 8 North
Linthicum, Maryland
June 15-16, 2006

Thursday, June 17

(All links open in a new window)

8:00-8:30 am Coffee, breakfast pastries, and fruit  
8:30-9:00 am Welcome / About This Experiment David Herring

Reports From the "Less Informed Team"

Time Presentations/Log of Web Search Speaker/Bio
9:00–9:20 am The General Public Jon Franklin
9:20-9:35 am Q&A  
9:35–9:55 am Informal Educators Terrence McNally
9:55-10:05 am Q&A  
10:05–10:25 am Public Media | Log Gail Porter
10:25-10:40 am Q&A  
10:40-11:00 am BREAK  
11:00-11:20 am Policy Leaders / Public Stakeholders Susanna Priest
11:35–12 noon Briefing for the Well Informed Team David Herring
12-1:00 pm LUNCH  

Report From the "Well Informed Team"

Time Presentations Speaker/Bio
1:00-1:30 pm The General Public Rick Borchelt
1:30-1:45 pm Q&A  
1:45-2:15 pm Informal Educators Kendall Haven
2:15-2:30 pm Q&A  
2:30-2:45 pm BREAK  
2:45-3:15 pm Public Media Thomas Lucas
3:15-3:30 pm Q&A  
3:30-4:00 pm Policy Leaders / Public Stakeholders Jon Miller
4:15-5:00 pm Synthesis of Recommendations Group Discussion
5:00 pm ADJOURN  

Friday, June 16

8:00-8:30 am Coffee, breakfast pastries, and fruit

 
8:30-9:00 am Welcome back & review of the day’s goals

Break into the 3 audience-focused groups for facilitated discussions: (1) public/informal education, (2) public media, and (3) policy leaders/public stakeholders

 David Herring
9:00-10:15 am Group Discussion #1:

Recalling the presentations and discussions from yesterday, what do you feel are our strengths? What are our weaknesses? How can we preserve and extend from our strengths while shoring up our weaknesses?

  
10:15-10:30 am Three group summary reports (5 minutes each)  
10:30-10:45 am BREAK  
10:45-12:00 am Group Discussion #2:

What should be our main communications goals and objectives for each audience? What are realistic outcomes of a well-designed communications strategy aimed at each target audience? How should we go about building healthy relationships with each audience? What characteristics define a healthy relationship with each audience?

 
12:00-12:15 pm Three group summary reports (5 minutes each)  
12:15-1:00 pm LUNCH  
1:00-2:15 am Group Discussion #3:

How should we measure the success of our public communications programs & products over time? What specifically should we measure? How can we best measure it/them?

  
2:15-2:30 pm Three group summary reports (5 minutes each)  
2:30-2:45 pm BREAK  
2:45-3:45 pm Group Discussion #4:

How can we work more cooperatively together to overcome negative inertias of geographic separation, org charts, & the flows of funding? How should we go about building healthier working relationships within the agency to achieve our common communications goals?

  
3:45-4:00 pm Three group summary reports (5 minutes each)  
4:00-4:15 pm Wrap up and closing remarks  
4:15 pm ADJOURN